41 | Why Your Content Isn’t Converting (And How to Fix It)

Do you feel like you're constantly posting content, but it’s not driving the results you need?

Maybe you’re working hard, showing up on all platforms, and yet your audience isn’t taking action. You’re not alone, and the problem might not be how often you're posting—it’s how you're positioning your content.

In this episode, we're diving deep into why your content isn't converting and, more importantly, how to fix it.

If you're tired of feeling like your message is missing the mark, this episode is for you.

What You’ll Learn:

• How to tap into the emotions that drive your audience to take action.
• Why logic-based content falls flat and how to lead with emotional triggers.
• The secret to aligning your content with your audience's real desires.
• How to make your call to action crystal clear, ensuring your audience takes the next step.
• Actionable steps to revise your content strategy and see real results.

Whether you're struggling with content creation burnout or are unsure how to structure your strategy to scale your business, this episode offers actionable insights that will transform the way you approach your content.

Timestamps:

[00:00] – Why Your Content Isn't Converting
If your content isn’t leading to sales, it's not about volume—it's about emotion. Learn why speaking to your audience’s emotional needs is key to conversion.

[02:00] – Leading with Emotion, Not Logic
Discover how addressing the emotional challenges of your audience builds trust and creates a bridge to conversion.

[03:30] – Aligning Your Content with Your Audience's Needs
Understand why it's essential to speak to your audience’s deeper desires (think: freedom, more family time, or escaping burnout) and how that leads to real connection.

[05:00] – Making the Next Step Easy
Learn why every piece of content should have a clear, easy-to-follow call to action that guides your audience to the next logical step in their journey with you.

[06:30] – Your Action Plan
Three takeaways: Speak to emotions, address specific desires, and revise your calls to action to ensure they're clear and specific.

Ready to stop feeling overwhelmed by content and start building a strategy that connects and converts?

>> Check out my free masterclass: Create Content for Your Dream Client. In just 25 minutes, I’ll show you how to organize your content around your customer journey to ensure every piece resonates and drives results.
Grab your free spot now and start creating content that converts!

If you have any questions or need more guidance, leave me a voice note at jamiejohansson.com/answer. I’d love to help you out!

 

What's next?

>> Snag your FREE Guide: Batch 30-Days of Authentic Content for your business (+My FAVE AI Prompts!): https://jamie-johansson.mykajabi.com/authentic-content-fix

>> Watch the FREE MASTERCLASS: Creating Content for Your DREAM CLIENT, here: jamie-johansson.mykajabi.com/masterclass (Ps. This is NOT a webinar - but a 25-minute training taken straight from my paid Creative Content Fix Workshop that you'll love!)

 

Love the show? Leave a review for to the Systems for Creatives Podcast: https://apple.co/3Ty8sZ8

 

More of a visual person? Watch this episode + sub on YouTube, here: youtube.com/@officialjamiejohansson

And come say Hi in the comments!

 

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